寫文案，就是要告訴世界自己的好！

<div style="text-align:center; font-size:125%;">
<p>&nbsp;</p>

<h2>文案寫作訓練營 線上課程</h2>

<div style="display: inline-block; text-align: left;">
<p>0:00:00 前言<br />
0:02:41 part.1 歡迎來到新世界！<br />
0:17:23 什麼是新世界<br />
0:29:14 新世界的玩法<br />
0:39:27 創造流量、建構影響力<br />
0:50:34 練習一<br />
0:58:38 part.2 今天怎麼進行？還有自我介紹<br />
1:02:44 練習二<br />
1:10:30 part.3 重新理解文案<br />
1:18:42 練習三<br />
1:24:26 part.4 文案構思<br />
1:24:26 文案的底層邏輯</p>
</div>

<h2>課堂練習表單：</h2>

<p>請配合音檔說明進行表單操作：<a href="https://docs.google.com/spreadsheets/d/1esOHyyA5BXvtfl5oR0Tlyp66vjkNJO3v94rEaBvqT8A/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">練習表單連結</a></p>

<div style="text-align:center;width:88%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224002.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224007.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224009.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224010.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224011.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224012.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224013.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224014.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224015.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224016.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224017.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224018.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224019.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224020.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224021.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224022.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224023.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224024.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224025.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224026.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224027.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224028.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224029.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224030.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/CopyWritingT0224031.jpg" style="width: 100%;" /></p>
</div>
</div>


歡迎來到新世界！、自我介紹、重新理解文案、文案構思、文案的底層邏輯、實作練習

文案寫作》文案寫作訓練營 線上課程

<div style="text-align:center; font-size:125%; ">
<p>&nbsp;</p>

<h2>發表前最後優化</h2>

<div style="display: inline-block; text-align: left;">
<p>0:00:00 前言<br />
0:03:19 Agenda<br />
0:03:31 文案框架<br />
0:16:35 練習一》危害、怎麼辦、可能的解方、修正建議<br />
0:17:33 練習二》內容微調與修正建議<br />
0:17:33 練習三》內容微調與修正建議<br />
0:25:29 練習四》 從怎麼辦到可能的解方、修正與建議<br />
0:27:44 練習五》 內容修正與建議<br />
0:29:36 第二段內容（原理原則）<br />
0:41:48 練習六》 內容修正<br />
0:42:08 你的產品/工作/方法<br />
0:50:21 練習七》內容修正<br />
0:50:31 比價效應<br />
0:52:10 練習八》內容修正<br />
0:52:25 為什麼是我？<br />
0:53:01 練習九》內容完成與修正</p>
</div>

<h2>課堂練習表單：</h2>

<p>請配合音檔說明進行表單操作：<a href="https://docs.google.com/spreadsheets/d/1IPVjoJSpeHax-FFYhkPvnqUDtJCMdUF8rEFcgOa3EiA/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">練習表單連結</a></p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/Copywriting8003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting8004.jpg" style="width: 100%;" /></p>
</div>
</div>


【文案寫作】08 發表前最後優化

<div style="text-align:center; font-size:125%; ">
<p>&nbsp;</p>

<h2>內容檢視與精萃</h2>

<div style="display: inline-block; text-align: left;">
<p>0:00:00 Agenda<br />
0:08:10 課前提醒<br />
0:11:50 課後注意事項<br />
0:19:52 本週練習<br />
0:20:06 標題<br />
0:44:40 第一段內容（故事）<br />
1:10:30 第二段內容（原理原則）<br />
1:11:39 第三段內容 （你的產品：工具/方法）</p>
</div>

<h2>課堂練習表單：</h2>

<p>請配合音檔說明進行表單操作：<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit#gid=217006908" style="color:blue; text-decoration: underline;" target="_blank">練習表單連結</a></p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/Copywriting7003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting7005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting7006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting7007.jpg" style="width: 100%;" /></p>
</div>
</div>


課前提醒、課後注意事項、實作練習

【文案寫作】07 內容檢視與精萃

<div style="text-align:center; font-size:125%; ">
<p>&nbsp;</p>

<h2>如何得到他的心</h2>

<div style="display: inline-block; text-align: left;">
<p>0:00:00 前言<br />
0:13:56 Agenda<br />
0:14:17 問題回覆<br />
0:20:10 未來進度<br />
0:22:20 本週練習<br />
0:24:33 如何找出圖片？<br />
0:25:48 基本與進階框架<br />
0:26:47 練習一》與修正建議<br />
0:39:15 練習二》與修正建議<br />
0:42:54 練習三》與修正建議<br />
0:45:03 練習四》與修正建議<br />
0:46:57 練習五》與修正建議</p>
</div>

<h2>課堂練習表單：</h2>

<p>請配合音檔說明進行表單操作：<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">練習表單連結</a></p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6007.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting6009.jpg" style="width: 100%;" /></p>
</div>
</div>


問題回覆、未來進度、練習回覆與實作、問題討論

【文案寫作】06 如何得到他的心？

<div style="text-align:center; font-size:125%;">
<p>&nbsp;</p>

<h2>讓人看到我們的價值-2</h2>

<div style="display: inline-block; text-align: left;">
<p>0:00:00 前言<br />
0:06:17 Agenda<br />
0:12:02 問題回覆<br />
0:15:54 文案示範：寫一句標題、與修正建議<br />
0:23:46 第一段引言的修正建議<br />
0:36:11 練習一》調整第一段引言<br />
0:39:54 思考題》你是否能改善產品與服務？<br />
0:42:21 思考題》什麼人有確定需求，用這些產品或服務？<br />
0:50:06 思考題》在什麼情況下沒有需求的人，可能使用這些產品或服務？<br />
0:51:29 我們產品與服務的具體優勢<br />
1:00:45 練習二》我們產品與服務的具體優勢<br />
1:01:08 我們產品與服務的具體優勢、與修正建議</p>
</div>

<h2>課堂練習表單：</h2>

<p>請開啟<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">表單</a>，打開<b>「w4-w5 讓人看到我們的價值」標籤頁</b>，並配合音檔引領完成練習，謝謝。</p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5007.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5009.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5010.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5011.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5012.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywriting5013.jpg" style="width: 100%;" /></p>
</div>
</div>


問題回覆、練習回覆與實作、問題討論

【文案寫作】05 讓人看到我們的價值-2

<div style="text-align:center;font-size:125%;">
<p>&nbsp;</p>

<h2>讓人看到我們的價值-1</h2>

<div style="display: inline-block; text-align: left;">
<p>00:00 Agenda<br />
05:25 問題回覆<br />
09:45 為什麼文案寫不好？<br />
10:05 文案示範：我的商品與服務、及其投放的範圍？<br />
11:17 文案示範：你的產品或服務幫用戶解決什麼問題？<br />
12:42 文案示範：你的產品或服務幫用戶創造什麼價值？<br />
14:03 文案示範：寫一句標題<br />
14:51 文案示範：寫第一段引言<br />
16:01 文案示範：你是否能改善產品與服務？（能/不能）<br />
18:48 文案示範：什麼人有確定需求，用這些產品或服務？<br />
20:16 文案示範：在什麼情況下沒有需求的人，可能使用這些產品或服務？<br />
23:04 文案示範：我們產品與服務的具體優勢<br />
28:07 實作練習：你的商品與服務、及其投放的範圍、與修正建議<br />
31:40 實作練習：你的產品或服務幫用戶解決什麼問題、與修正建議<br />
39:26 實作練習：你的產品或服務幫用戶創造什麼價值、與修正建議<br />
54:11 實作練習：寫一句標題</p>
</div>

<h2>課堂練習表單：</h2>

<p>請開啟<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">表單</a>，打開<b>「w4-w5 讓人看到我們的價值」標籤頁</b>，並配合音檔引領完成練習，謝謝。</p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/copywriting4003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4007.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4009.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4010.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4011.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4012.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4013.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4014.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4015.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting4016.jpg" style="width: 100%;" /><img alt="" src="/upload/ckfinder/images/copywriting4017.jpg" style="width: 100%;" /></p>
</div>
</div>


問題回覆、價值主張、實作練習

【文案寫作】04 讓人看到我們的價值-1

<div style="text-align:center;font-size:125%;">
<p>&nbsp;</p>

<h2>Message framework</h2>

<div style="display: inline-block; text-align: left;">
<p>00:00 Agenda<br />
06:36 網路廣告投放基本介紹（Nerissa分享）<br />
16:32 提問回覆<br />
21:51 分組心得、討論與分享<br />
29:27 Message Framework<br />
34:44 練習一》你的訊息（3 mins）<br />
36:38 練習二》定位聲明（3 mins）<br />
42:11 定位聲明 示範<br />
44:14 練習三》目標受眾（3 mins）<br />
47:18 目標受眾示範<br />
49:27 練習四》主要訊息（5 mins）<br />
54:34 主要訊息示範</p>
</div>

<h2>課堂練習表單：</h2>

<p>請開啟<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">表單</a>，打開<b>「W3 Messaging Framework」標籤頁</b>，並配合音檔引領完成練習，謝謝。</p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_001.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_002.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_003.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_004.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_005.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_006.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_007.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_008.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_009.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_010.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_011.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_012.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_0_013.jpeg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_005.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_006.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_007.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_009.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_010.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_011.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_012.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_013.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting3_014.jpg" style="width: 100%;" /></p>
</div>
</div>


網路廣告投放基本介紹、心得、討論與分享、Message Framework、實作練習

【文案寫作】03Message framework

<div style="text-align:center; font-size:125%;">
<p>&nbsp;</p>

<h2>重新認識文案</h2>

<div style="display: inline-block; text-align: left;">
<p>00:00 重新認識文案<br />
03:07 調查回覆<br />
38:45 如何寫一篇好的銷售文案？<br />
42:30 解決複雜問題的辦法<br />
44:19 避免 X 情況的辦法<br />
48:13 練習一》你的產品/服務-吸引人的文案標題/引言<br />
49:28 確認任一 Ｏ 的存在<br />
54:15 練習二》你的產品/服務-品牌故事/業務故事<br />
55:12 強化 Ｏ 效用，增加更多 Ｏ<br />
55:41 練習三》比價、預算、行動</p>
</div>

<h2>課堂練習表單：</h2>

<p>請開啟<a href="https://docs.google.com/spreadsheets/d/1tzhsvBoPDcAhTUngyo7PxPNxWmt7sd9dC3XKqFXK4go/edit?usp=sharing" style="color:blue; text-decoration: underline;" target="_blank">表單</a>，打開<b>「w2 重新理解文案:實作練習」標籤頁</b>，並配合音檔引領完成練習，謝謝。</p>

<div style="text-align:center;width:85%;margin:0 auto;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_003.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_004.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_005.jpg" style="width: 100%;" /></p>

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<p><img alt="" src="/upload/ckfinder/images/copywriting2_008.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_009.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_010.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_011.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_012.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_013.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_014.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_015.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_016.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_017.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_018.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_019.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_020.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_021.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_022.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_023.jpg" style="width: 100%;" /></p>

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<p><img alt="" src="/upload/ckfinder/images/copywriting2_025.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_026.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_027.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_028.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_029.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_030.jpg" style="width: 100%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/copywriting2_031.jpg" style="width: 100%;" /></p>
</div>
</div>


調查回覆、網路行銷基本觀念建立、銷售文案基本邏輯、銷售文案實作練習

【文案寫作】02重新認識文案

<div style="text-align:center;">
<p>&nbsp;</p>

<h2>認識你自己</h2>

<div style="display: inline-block; text-align: left;">
<p style="font-size:125%">00:00 重新認識自己<br />
05:37 Take away<br />
19:39 07:12 只有達成目標，才是好文案<br />
12:01 我們會共同完成什麼？<br />
12:33 調查分析<br />
12:43 1.你對未來的願景<br />
14:06 給你的建議<br />
15:21 練 習1》你的願景 (5mins)<br />
15:35 你希望推廣的產品與服務（本題不必回答）<br />
17:20 3.你對未來一年的目標<br />
19:58 給你的建議：<br />
20:42 練習3》數字能衡量(5mins)<br />
21:00 4.你對受眾的理解與描述 （什麼人是你的目標客群？）<br />
26:20 給你的建議，釐清以下三種人：目標客戶、目標用戶、目標人群<br />
27:32 練習4》跟誰在說話？(6mins)<br />
28:19 5.你的故事，所有有關於你自己過去的努力<br />
31:21 給你的建議：如何寫出好故事<br />
37:36 練習5》英雄歸來(8mins)<br />
38:30 6.你的產品與服務有什麼特別之處？<br />
42:13 練習6》解決了什麼問題？(6mins)<br />
44:41 7.透過文案寫作這門課，你最希望學會的本事<br />
46:40 8.對未來八週的練習，你有什麼期許、建議與疑問？<br />
47:22 練習8》展望 (3mins)</p>
</div>

<h2>課堂練習表單：</h2>

<p><iframe frameborder="0" height="703" marginheight="0" marginwidth="0" src="https://docs.google.com/forms/d/e/1FAIpQLSe9oslPKeYN_NL1oI6ohsT7z1hYCyv_WZA3n064-v8XpxRi2g/viewform?embedded=true" width="100%">載入中&amp;hellip;</iframe></p>

<div style="display: inline-block; text-align: center;">
<h2>簡報內容</h2>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_003.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_004.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_005.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_006.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_007.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_008.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_009.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_010.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_011.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_012.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_013.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_014.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_015.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_016.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_017.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_018.jpg" style="width: 88%;" /></p>

<p><img alt="" src="/upload/ckfinder/images/Copywrite01_019.jpg" style="width: 88%;" /></p>
</div>
</div>


調查回覆、建構正確觀念、重新認識自己、課程預告

【文案寫作】01 認識你自己

未設定

<p>徹底掌握文案的關鍵技巧、打造自己的影響力</p>

<h3>文案寫作訓練營</h3>

<hr />
<h3>課程內容</h3>

<ol>
	<li><strong>9堂線上課程</strong><br />
	訓練營的<a href="https://17gonplay.com/courses/course/26">線上實作課程</a>，讓你隨時隨地都可以預習、複習，還能跟著線上的內容一起練習，持續打磨你的手藝！<br />
	&nbsp;</li>
	<li><strong>專屬社團</strong><br />
	我們邀請所有參與訓練營的同學加入 [文案寫作訓練營] 社團，有問題可以立刻討論，即時得到回覆</li>
</ol>

<hr />
<p>寫文案，就是要告訴世界自己的好。</p>

<p>如果你是最好的，你要勇敢說出來。</p>

<p>網路影響力，就是現代人的超級競爭力！</p>

<p>不論是透過寫文章、拍影片，都要吸引別人注意、讓人看得目不轉睛、讓人主動做出你希望他做出的決定，這樣才能讓你的想法擴散出去！</p>

<p>但如果寫作技巧不夠好，那再怎麼發文不過都是自說自話，難以創造效果。</p>

<p>而我們的文案寫作訓練營，就是要為你解決這個問題！文案寫作訓練，著重在轉換視角、從用戶的角度出發，當你的視角轉換，能寫出用戶自己說不來的心聲，自然能建構自己的影響力，將自己的服務推廣出去！</p>

<h6 style="color:#3991a9;">歡迎與我們一起掌握文案的關鍵技巧、建構自己的影響力，預約自己一生的成就！</h6>

<hr />

寫文案，就是要告訴世界自己的好！

文案寫作訓練營

講座主理人：李伯彥

文案寫作》文案寫作訓練營線上課程

【文案寫作】08 發表前最後優化

【文案寫作】07 內容檢視與精萃

【文案寫作】06 如何得到他的心？

【文案寫作】05 讓人看到我們的價值-2

【文案寫作】04 讓人看到我們的價值-1

【文案寫作】03Message framework

【文案寫作】02重新認識文案

【文案寫作】01 認識你自己

寫文案，就是要告訴世界自己的好！

文案寫作訓練營

講座主理人：李伯彥

文案寫作》文案寫作訓練營 線上課程

【文案寫作】08 發表前最後優化

【文案寫作】07 內容檢視與精萃

【文案寫作】06 如何得到他的心？

【文案寫作】05 讓人看到我們的價值-2

【文案寫作】04 讓人看到我們的價值-1

【文案寫作】03Message framework

【文案寫作】02重新認識文案

【文案寫作】01 認識你自己

訂閱活動通知

文案寫作》文案寫作訓練營線上課程